The majority of the success for a Pop Up Shop can be directly tied back to the marketing efforts of both the Pop Up organisers as well as the attending sellers.
There will no doubt be certain rules to follow, set by the organisers, which you should adhere to but this doesn’t mean that you can’t promote your attendance at the event yourself.
If you are going to be a seller at Pop Up Horsham then it’s important to build a buzz and up the anticipation for your attendance well before you’ve moved in and started selling. Promoting your attendance as soon as your place has been confirmed will help your business brand get the most bang for your marketing budget.
The following Pop Up Marketing Tips will help:
1. Local Press
Reach out to local publications to see if you can earn a feature article or editorial with them. Alternatively, a professionally designed Advert letting people know when you will be exhibiting and selling at Pop Up Horsham will help drive crowds to visit when you are there.
2. Create an event on Facebook
Promote to your existing Facebook followers by creating a Facebook event and inviting them. This will spread awareness to your existing fans and increase the reach of your pop up marketing efforts.
3. Advertise on Facebook
Facebook has advanced targeting options for audience type and geographical area, making it an ideal channel to spread the word to prospective customers who don’t know who you are yet.
4. Social Media Promotion
Make use of your social media channels and promote your attendance at Pop Up Horsham to your followers on all platforms.
Remember to use specific hashtags to promote your attendance, products and services.
5. Email your Database
Tap into your existing customer database. Let them know that you will be having a stand at Pop Up Horsham. This route of email marketing can be very successful in keeping everyone informed in the run-up to your attendance.
6. Leverage Direct Mail Marketing
One of the best ways to promote a local event is through direct mail marketing campaigns to residents in the local area. Mailers function as invites to the general public. You’ll also be able to push the promotions you’re running and offer discount vouchers if they bring it along to your stand at Pop Up Horsham.
Talk to local publications and see if they can distribute a leaflet or flyer with the next publication delivery. Most offer this service.
7. Generate a Buzz and FOMO with Promotions
FOMO (fear of missing out) can motivate buyers to show up and engage. You can tap into this with exciting promotional strategies such as contests, freebies, discounts, and deals that are only available if they come to your Pop Up Horsham stand.
8. Reach out to local Influencers and Bloggers
Know anyone famous or influential in the local area? Influencers and bloggers may have a smaller reach than traditional media outlets, but their followings will be highly targeted and engaged. Find out how much promotion might be, and don’t be afraid to offer perks!
9. Harness the Local Community and Businesses
There will always be a place to advertise. Ask local businesses and community areas. The Library, Doctors Surgery, Town Hall, Community Centre or Newsagents may allow you to leave flyers on the reception desk or counter. They might allow you to put up a poster or have a mini display area with a roller banner depending on available space.
Local shops are a good place to leave flyers as long as you are not in competition with them. Ask them to drop one of your flyers in each bag after a sale.
We hope that these Pop Up Marketing Tips help you to get the best out of your experience.
However, if you are exhibiting at Pop Up Horsham and would like assistance in branding and promoting your business then please contact our Pop Up Horsham Brand and Design Consultants, BlueFlameDesign.
BlueFlameDesign is an award-winning, branding, creative marketing and website design agency. They have the ideas and knowledge to help your Pop Up Horsham experience be a success.